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Research papers

The ROI ratio

The authors recently analyzed the audience delivery patterns of sixty different media schedules each comprising three media elements - one primetime network television program, one national consumer magazine and one national consumer website. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Craig T. Gugel, Cheryl Idell
June 9, 2002
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Citation

Gugel and Idell (2002a, June 09). The ROI ratio. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-roi-ratio